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Traditions of Tomorrow​​​​​​​


A modern Asian restaurant brand concept named after its creator, Chef Nick’s Chinese name. 


“JingZe’s ‘Traditions of Tomorrow’ will be a modern Asian concept that has been curated, to bring to Kuala Lumpur, the first of its kind and elevate dining experiences. JingZe will excel in food quality that will set a new standard, where our maestros will bring a level of personal attention that will be echoed in all aspects of the brand experience.” 


The programme focused on establishing a strong visual identity in the form of a wordmark to best represent JingZe’s proposition

Project: JingZe

Naming, Brand Identity, Graphic design, Art direction, Interior concept

Kuala Lumpur


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