KL East Mall Launch

Epic is Epic

 

The KL East Mall brand was developed as a lifestyle experience destination with attitude. A brand that is captivating, joyful, and personal in approach and epic appeal comes from the heart. They aim to be the favourite place to spend time and hang out in the east, with more of what is wanted and less of what isn’t.

 

The approach to brand building, messaging, and launch communications was based on ‘east is epic’ - an idea that could be expanded to be extraordinary, energetic, evangelistic, elegant, empowering, exciting, evocative… we used a lot of alliterations of ‘e’.

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Project: KL East Mall Launch

Brand Communications, Visual Communications, Art direction, Graphic design

Kuala Lumpur

2020

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