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Portfolio

KLGCC Resort

Nowhere Better

 

Designed as Kuala Lumpur’s most stylish integrated resort, KLGCC Resort, is at the heart of everything KL; offering high-quality villas, townhouses, condos, service apartments, retail, golf, and resort facilities. Competing against similar developments like E&O Penang, Sentosa Singapore, and Danga Bay (comparatives), the KLGCC brand needed to stand out. The approach was to create an aspirational positioning ‘nowhere better’ to represent KLGCC as a leader amongst the other me-too developments.

Project: KLGCC Resort

Brand Identity, Visual Communications, Graphic design

Kuala Lumpur

2020

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