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Novugen Pharma

Accelerating affordable medicine


“At Novugen, our purpose is to bring affordable medicine to the world. As disparities grow across the globe, the mandate is greater than ever to respond. We’ve assembled a team with years of experience in a vast range of roles across the pharmaceutical industry, all with one goal in mind: making high-quality generic medicine more easily accessible and available faster to those in need,” emphasises their SVP for Business Development, Viqas Atiq.


Once the strategy and positioning were consensually agreed upon by the management team, we developed all aspects of visual and verbal identity across both digital and conventional communications.


Project: Novugen

Brand refresh, Logo, Visual communications, Graphic direction



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