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ReGen Rehab

Bringing you back


ReGen Rehab is a new rehabilitation offering, set up in a joint venture between Khazanah Nasional and Select Medical, a leader in rehabilitation from the United States. From naming to identity, and from visual communications and messaging, the focus was to promise a vast improvement in the rehabilitation process – ‘Bringing you back’ was not about a full and complete recovery, but increasing your chances of getting back the majority of your previous life. The identity uses the ‘G’ as the anticlockwise arrow of literally turning back time to before the patient’s incident (be it a heart attack, stroke or spinal injury).

Project: ReGen Rehab

Naming, Brand identity, Communications, Graphic design, Art direction

Kuala Lumpur


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