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Portfolio

RSP Architects

Design Reimagined

 

RSP is one of Singapore's leading architecture firms with a 60-year legacy and a global footprint, but with a reputation as ‘project’ architects and inconsistent brand identity. So we were appointed to give their brand a more creative edge, and a better system. Our solution was to refresh their familiar brandmark, placing alongside it a kaleidoscopic supergraphic based on a Chinese proverb by Lau Tzu, to suggest that all their work is about ‘bringing life to space’.

Project: RSP Architects

Brand refresh, Logo, Visual communications, Graphic direction

Singapore

2019

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