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Portfolio
RSP Architects
Design Reimagined
RSP is one of Singapore's leading architecture firms with a 60-year legacy and a global footprint, but with a reputation as ‘project’ architects and inconsistent brand identity. So we were appointed to give their brand a more creative edge, and a better system. Our solution was to refresh their familiar brandmark, placing alongside it a kaleidoscopic supergraphic based on a Chinese proverb by Lau Tzu, to suggest that all their work is about ‘bringing life to space’.
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Project: RSP Architects
Brand refresh, Logo, Visual communications, Graphic direction
Singapore
2019
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